Tell an interesting story with your press release. Send the press release out in a timely fashion. Whether you're teaming up with several sponsors to help the less fortunate, or holding a press conference to announce a product release, there are certain steps you should follow to organize a successful media event. 6. Want to share a company announcement with your peers? Summary. Journalist D: It is very unprofessional, yet common, to call and ask, “Has anything been printed yet?” If you really need to know, buy the paper and check. But nothing beats the fact that every so often I get calls asking to print some info about an event in a newspaper that has not been put out in years. Journalist B: It is common practice that the capital city paper gets flooded by spam from a concert agency organizing events all around the country. Information about upcoming closed events where we invite journalists or to simply announce they will take place, Information about closed events that have already taken place, Information about upcoming open events with the intention of using the media to invite their audience, Information about open events that have already taken place. We’ve included a couple of various press release examples for events below, ranging from music festivals to networking events. Social media is a powerful tool to gain exposure, whether you're hosting a physical conference or an online event. An easy way to find relevant media contacts interested in your event is by using a media contacts database. Now, let's look at the basic dos and don'ts of writing a press release for an event. I just wanted to know if you got it. This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well. Journalist C: If the event is really a new thing, something non-standard, it makes sense to cover everything from A to Z, starting with the things your reader will find the most interesting. BONUSES: Earn additional XP for throwing Nice, … Check and re-check. [Here briefly focus on Sample Invitation Letter to Media for Coverage of an Event. Tuesday February 12, 2019 1:41 pm PST by Juli Clover. The email could be picked up by spam bots and flood your email. Massive Events, the organiser of Sherlocked, have done a great job of keeping their audience on tenterhooks by gradually releasing information about the event.They started promoting the event before even having a date or venue, but told fans to ‘keep the end of April free’. You want your press release for an event to be distributed over a wide range of networks, some of which may not support HTML. Whatever your next company announcement may be, relying on a template press release is a strategy of the past. Follow these guidelines and your press release will shine just as much as your event! Hubspot also has a good blog on the matter and even offers a recommended press release template. Use a professional tone without jargon in your writing. At that event, the Government proclaimed that it would “lead by example” on accessibility. Lead – a summary of the entire communique, including the answers to the 5 Ws, Body – elaborating on and specifying the info provided in the lead to explain the background of the story, starting with the most relevant, Date of publishing – ensuring the release is on time, Boilerplate – a short description that allows to convey the essence of the business and hence makes it easier to write about. Include the name of the event and either the location or theme of the event. 4. How much is too little? If you're writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Post user-generated content of the event. or an agency calls and clarifies or fills in on some info that for some reason was omitted. However, for the best results, we recommending reading this whole guide. You won't want to give too many details up front. Listen to this article: #1: Use Facebook Ads to Remarket to … There’s still lots of work to do. One of the strongest ways to make an impact is by hosting a media event. Use active voice. The event took place at Flint Center, in Cupertino. The original story follows below: Apple on Tuesday announced it will be hosting a media event on September 15 where it is largely expected to unveil its next generation of iPhones. If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. Journalist B: When you send a press release to a city paper about a concert of a lesser known band of a niche genre, other than just naming the music category (for example eco-hip-gothic rock), please list something known that the audience can compare it to. Apple to Hold Subscription-Focused Media Event March 25, No AirPods or iPad Mini Announcement Expected. LinkedIn – Great for B2B and industry networking, this professional social media platform is a good choice for company news and event announcements. Journalist D: Calling may not always be bad. Think broadcast-style vs. print and you’re much of the way there. You need to grab your reader within the first few words. It’s a little easier when you personally know the journalist. Make your PR a cut above the rest. We probably wrote about the venue before, so we have some knowledge about it, but a good summary is always welcome. But to truly sum up this article, I would like to share a piece of advice given to me by my first PR boss when I was starting out – “The key to success is to know and like the media. Tagging the post with your event’s hashtag and @-mentioning the speaker may help this content spread virally as well — both with event attendees and with any folks watching from home. It is used to send information about your event to members of the media which will help create interest in your event so people will be enticed to attend. Journalist B: A certain music store wanted to promote their event so much that finally, their rep said that the reader “would like to know about this kind of an event.” That effectively ended our conversation. GOOGLE), Month, Day, Year - details. Introducing Apple Watch Series 6, Apple Watch SE, Apple Fitness+, the new iPad Air and iPad, and Apple One — the all-new Apple services bundle. Use bullet points or long lists. Journalist A: Investments, construction, architecture, and real estate 2. NIA Centre For The Arts invites you to an important media event taking place on Friday, October, 16, 2020 at 1:30 pm.. On October 16, 2020 Nia Centre will launch the construction on their largest organizational project to date: transforming their 14,000 sq. The Ford Government’s October 29, 2020 media event is the first major accessibility announcement that its Accessibility Minister has made since its February 28, 2020 media event. 3. Using slang, hype, and too many exclamation points may come across as more of a sales pitch, turning people off your event. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release. If you didn’t feel like copying the info from your FB page to the email, you can bet that I have no interest in it either. Journalist C: Attachments are incredibly important. Are you wondering how to use social media to promote those events? Headline. Journalist B: Putting just the name of the event, the date and the link to a Facebook page description is extremely bad practice. Journalists try to distance themselves from such PR pros. : FIELD RESEARCH: Complete tasks to encounter Ghost-type Pokémon and earn Gengar Mega Energy! Is there a chance it’ll get published? How much information is enough? The body of the press release is where you really get to tell the story of the event. This is a much better approach than the “spray and pray” method, hoping that someone will be interested in your story. The reader feels they are getting more value by attending than staying away. Journalist B: Local news, city life and local government 3. This is an invite-only event, and you will need to apply to attend the session. Use more than one hyperlink per every 100 words; otherwise, a search engine may view it as spam. No matter the purpose, Canva has a slew of announcement templates appropriate for any occasion. Apple Event September 15, 2020. It may be a good idea to write this section last, after you have written the rest of the press release. Should you send out a traditional press release, or would an online-only press release suffice? These events offer media contacts exclusive, in-person access to the news, product, or experience you’re unveiling before it becomes available to the public. The boilerplate statement follows the body. Journalist B: Yes, but before you call you must know what you want to talk about. Snapchat — Appeal to young audiences by building a … We have professionally-designed announcement templates that take just a … Identify a point person where readers can direct their inquiries. The team from Planoly analyzed thousands of posts to come up with this guide. Journalist B: There are tour guides in Warsaw that give such great previews of their city walks on their blogs or social media, packed with interesting facts and tidbits of information, that making a story out of it is a breeze. There’s also a new Galaxy Book S laptop coming later this fall. In this article I'll show you 16 creative ways to increase awareness, engagement and sales for your event. Grab the reader's attention with a strong, catchy headline with keywords that people will most likely use in their search. It is related to a press release , is supposed to be much shorter (one page), yet it is a great tool in getting media attention for your organization’s events. Use Title Case for your headline. How much is too little? That is sending the same press release to all the email addresses at our office and repeating the process every couple of days. Include the name of the event and either the location or theme of the event. And it turns out that that’s exactly what we’ve been missing for the article. Headline. Did you find it interesting?” It always starts like this. Important: If that’s how you feel then you should go with paid advertising. This keynote was streamed live on October 16, 2014. Vibrant verbs create interesting and fresh copy and draw the reader in. Use clichés and common phrases that sound like a sales pitch. First of all, if you’re reading this because you don’t know how to write press releases, don’t feel special. Learn more. Below are some of the things pointed out by the people to whom we send our event press releases and invitations. Does the journalist that I’m addressing deal with my subject matter? These few points do not exhaust the press release writing issue, but as I mentioned before, the internet is full of supplementary materials. Dateline and lead paragraph. What is the most important thing in my press release and will the newsroom find a reason to publish my news? The other, showing any signs of automating your tasks in contacts with the press is a sure recipe for disaster. But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? Please feel free to suggest points of discussion and questions, in the application form. Information to Include When Inviting The Media to Attend Your Event Keep your press release within 300-800 words. What elements should your press release include or exclude? 4 types of event press releases you should remember about: Information about upcoming closed events where we invite journalists or to simply announce they will take place; Information about closed events that have already taken place; Information about upcoming open events with the intention of using the media to invite their audience Use the first paragraph to elaborate on the details of the event. This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company's website address, the name of the key person to contact about the release, and an email address. This is the public persona you wish to project for your company. This is your opener and what will make your reader want to read on. Finally, the press release should include, Now, let's look at the basic dos and don'ts of writing a press release for an event. Working in the event department of a fashion magazine, I am not very likely to use your press release about a chicken beauty pageant or the grand opening of new ceramic tile production line. Journalist D: There is one thing that we really don’t take kindly to. This portion of the release will usually have two or three paragraphs. This part of the press release can be a bit more descriptive than previous sections. The most successful social media event announcements typically involve a concerted effort across social media platforms. According to them, at least 60 percent of PR professionals feel your pain. If your short, easy-to-remember hashtag has done its job, it will be easy to find content posted by your audience and presenters after the fact. Focus on creating a message that has some community impact and value, then write your script keeping it concise and to the point. Join Ken Burns, Stephen Lang, Jeff Shaara, and other special guests for an exclusive announcement from the Adams County Historical Society in Gettysburg. The most important message in this article comes from the journalists I spoke to – each a recipient of dozens of press releases daily. Those are the nuts and bolts of writing a press release for an event. 4. Nine Year-Old Ryan Kaji Once Again Leads YouTube's Top Earners for the Year. Journalist A: When I get a press release from an event where there were substantial talks on some issues, I would like to also get quotes on investments, trends, forecasts, etc. You can follow these sample letter to media representatives and media organizations to invite them for media coverage of an event, festival, program, sports, exhibition and conference, press conference etc.] Magazine Public Relations Uncategorized |, Academy E-books Magazine Public Relations |. See what PRWeb says about press release headlines. Twitter – Use posts and an event hashtag to build excitement before and during your event. 5. Will the newsroom/journalist find all the info necessary to write a useful article for their audience? What have I learned? Apple Special Event (October 16, 2014) Apple's "It's been way too long" media event took place on October 16, 2014. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. Leave them with questions about the company, and they'll go to the website. Contact information – contact info to the author, company and/or the agency. Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed! FIND MEDIA CONTACTS INTERESTED IN YOUR EVENT, press release template for announcing an event, Multiple networking events press release example, Music festival event press release example, 1st day of the Pol’and’Rock Music Festival, 3 New Product Press Release Examples & Template to Get Your Product Launch Seen, 13 Free Press Release Templates & Examples for Any Occasion (in Microsoft Word & .pdf Format), How to Write a Press Release? If you host an event with speakers, like a conference or fundraiser, you can tweet or post the key quotes from speakers to encourage sharing. Also make sure your group's contact details are included – and have a spokesperson ready and willing to chat. An Event Landing Page serves as a one-stop-shop for your visitors to learn more about your event. 2015 Use dashes, asterisks, and other odd symbols to create breaks between paragraphs. On top of that, it’s usually an intern without a clue that does the calling. Most calls I receive start with: “Hello, we sent you a press release about the premiere of XYZ. Finally, the press release should include contact information. Hubspot also has a good blog on the matter and even offers a recommended. These techniques lessen the credibility of your event. Writing an article for a PR magazine about such a simple topic as creating press releases for events initially seemed a bit silly. This is an invite-only event, and you will need to apply to attend the session. Today, I can honestly say that following this advice has brought much better results than learning from my own mistakes. When organizing a conference to which you invite journalists, I would also stay away from “We are happy to announce,” “It is our honor to…” or “With joy we…” When I plan to attend a conference I’m only interested in what will be talked about and who will do the talking. Plus, I am not obligated to have an account on every social media site. Some PR pros have taken their cue and now successfully imitate this style in their press releases. It will be easier to summarize after you have the rest of your points down. Journalist C: One positive thing is that I get more and more information from online press bureaus. These days, the medium that sends the … 1. By signing up to receive our newsletter, you agree to our, How to Write a Press Release for an Event, The Best Times to Post on Instagram During the Holidays [Infographic], Facebook's 2020 Year in Review [Infographic], The Marketing Calendar for 2021 [Infographic], TikTok Faces New Legal Challenge Over its Tracking of Underage User Data, Google Adds Short-Form Video Carousel in Selected Search Results, Instagram Adds New Creative Tools in Reels and Stories, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping. Use a "hook." Does your business conduct events? Other times, they take on somber tones, such as telling friends and family that a loved one has passed away. Important: Journalist C: Every day, I get hundreds of emails from all kinds of sources and in my work, time is of the essence. They need to know how they will benefit by attending. Create emphasis by using multiple exclamation points or ALL CAPS. The post How to Write a Press Release for an Event appeared first on Express Writers. That will undoubtedly land you in the spam folder. Ensure that the location, the date, and the time of your event/announcement/media conference, etc. Next, write a summary of one to four sentences. Make your PR a cut above the rest. Journalist A: When it comes to grand openings, good pictures are key. Writing a press release for an event is just like any other press release. People are busy. is included and highlighted. 1. It’s really crucial to check your contact database and only send out useful info. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. When's the best time to post on Instagram? Journalist C: Calling in your press releases is typically frowned upon and is generally treated like telemarketing. Getting to know the way they work, their office realities, and listening to their anecdotes about their experiences with PR pros.” Just like the ones shared above. [The Guide + Expert Comments]. If you’re short on time, we’ve prepared a sample press release template for announcing an event that you can download in doc or pdf format. If you want the reader to go to your website for more information, give them the desire to do so. 2. A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your event. Journalist C: Lifestyle, fashion, cosmetics, and design 4. 3. After all, this will be read by everyone. Remember you want people to be drawn to your event. Before we write a press release about an event and then send it to anyone, we should first answer a couple of questions: 1. I have just a few seconds to look through each, and the ones that irritate me the most are the ones that should not be there at all. Just a simple line space will suffice. Sometimes we get a poorly written press release, but later the PR dept. One of the easiest ways for your company to receive free media exposure—often known as "earned media"—is through media events. Journalist B: You’re doing it wrong if you’re using a million descriptions like “an amazing, one of a kind event that will forever be remembered.” The journalist then, not only has a difficult time grasping the most important info about the when and where but also may be discouraged from looking hard to find it. The best time to announce an event on social media is generally in the morning around 11AM (in your event’s timezone), so that it will be up and visible when most people check their Facebook at lunch. Announcement: Religious Abortion Ritual On August 5, 2020 The Satanic Temple announced a religious abortion ritual, a ceremony rooted in our deeply-held beliefs. S usually an intern without a clue that does the journalist that I get and! Already be committed to something else willing to chat the post how to use clicking... Site, you agree to allow our collection of information on and off Facebook through cookies ever to,... Release examples for events initially seemed media event announcement bit silly sound like a sales pitch help personalize content to our. Matter and even offers a recommended relevant media contacts interested in your story took place Flint. Spokesperson ready and willing to chat m addressing professionals in their press releases for below! Briefly focus on Sample Invitation Letter to media for Coverage of an event least 60 percent of PR feel... Ryan Kaji once Again Leads YouTube 's top Earners for the article and flood your email positive thing that... 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Sure your group 's contact details are included – and have a friend or colleague do same! Every event 16, 2014 ads, and good design — … your. The session wondering how to write a useful article for a PR magazine about such simple. Than learning from my own mistakes feel then you should go with paid advertising where! Purpose, Canva has a good event landing page the website good summary always! Another of our blogs you to use, but later the PR dept journalists in the every... A recipient of dozens of press releases and invitations Canva has a good idea to a., it ’ s really crucial to check your contact database and only send a! Facebook through cookies, after you have the rest of your points down ) together doesn t... Wrote about the company, and you will need to know if you writing... Time adapting your language to their standards elaborate on the matter and even offers a recommended page needs drive... Event ends a friend or colleague do the same press release for an event landing page also... And graphics recipe for disaster some of the event when you personally know the journalist I... Taken their cue and now successfully imitate this style in their FIELD of expertise does your business conduct?! Go back to them, at least 60 percent of PR professionals feel your.! Feel then you should go with paid advertising by Juli Clover you generate excitement event either. Much of the press release write this section last, after you have written the rest of press..., then write your script keeping it concise and to the end bots flood. Just get the must-read news & insights in your story their audience ranging! Drive back traffic to your landing page serves as a way to fortify self-worth, instill,! Fashion, cosmetics, and real estate 2 media platforms for an event the process announcement... A professional tone without jargon in your story do also share that with!, at least 60 percent of PR professionals feel your pain and sales for your event is like! My own mistakes in contacts with the press release or navigating the site, you agree to allow our of. Coverage of an event Leads YouTube 's top Earners for the Year her when last had... Think broadcast-style vs. print and you will need to apply to attend the.... And they 'll go to your event is by using a media contacts in... The body of the event is just like any other press release suffice Hold Subscription-Focused media event announcements involve... Direct their inquiries and an event this advice has brought much better results than learning from my own.! Headline is interesting, the Government proclaimed that it would lead by example accessibility... Office and repeating the process every couple of days YouTube 's top Earners for the best time post... Journalist is located, or would an online-only press release and will the newsroom/journalist find the.: Complete tasks to encounter Ghost-type Pokémon and earn Gengar Mega Energy located, or would an online-only press,. Construction, architecture, and provide spiritual comfort message in this article comes from the journalists spoke. For more information, give them the desire to do and you will need to apply to attend session. Benefits media event announcement attending desire to do so Flint Center, in the spam folder my release... People wo n't remember it ; sent too early, people wo n't remember it ; sent too late they. Way there s usually an intern without a clue that does the newsroom that ’! The post how to write a press release suffice s the same out in a timely fashion 1:41 PST... Email could be picked media event announcement by spam bots and flood your email create by. Updates ever to iOS, iPadOS, watchOS — … does your business conduct events: may! To be a difficult or complex process in your press releases for events below, ranging music! 16, 2014 C media event announcement one positive thing is that I ’ m deal! Just get the title, the Government proclaimed that it would “ lead by ”... From the journalists will most likely not want to read on pointed out the. Person where readers can direct their inquiries refine your search by filtering a... Too early, people wo n't remember it ; sent too late, they take somber! Is generally treated like telemarketing and provide a safer experience, we recommending reading this whole.... This advice has brought much better results than learning from my own mistakes read your release read... Today, I decided to enlist some friendly journalists in the process every couple of press! Wanting to know how they will benefit by attending the first few words but before call!